Service Design & Research
Qualitative research, experience mapping, stakeholder analysis, personas, customer journeys and service blueprints to understand what is really happening and where to intervene.
For companies, organizations and services
Service design · Facilitation · Innovation
I design the way people make things work.
I help companies, organizations, professionals and teams turn complex challenges into clearer, more useful and shared experiences, services and solutions.
Service DesignerFacilitator & Innovation CoachDesign Thinking WorkshopsVisual & Digital Design
What I can do for you
From the right question to a solution that holds up.
I can join a project at different stages: when the problem is still unclear, when a team needs alignment, when a solution needs to be designed and tested, or when it needs to be made clear and presentable.
Workshops & Facilitation
I design and facilitate Design Thinking and co-design workshops to align teams, uncover needs, generate ideas and make decisions in a structured way.
From half-day sessions to multi-step programs
Innovation Project
I support projects that bring together companies, universities, students or different stakeholders, from challenge framing to prototyping and final delivery.
PM · coach · designer
Training
I teach Service Design, Design Thinking and problem-solving tools through exercises, cases, canvases and hands-on activities.
Schools · technical institutes · universities · companies
Visual & Digital Design
For professionals and small projects, I develop lightweight visual identities, social content, presentations and landing pages that are coherent, simple and message-focused.
Logo · social content · landing page
Selected work
Projects where strategy and form meet.
An evolving, intentionally hybrid portfolio: facilitation, innovation and service design coexist with my experience in graphic and digital design.
Techstars Startup Weekend · Diversity & Inclusion · Parma 2026
1st place + Splashmood special mention
AURA
Startup · Co-design · Inclusive innovation
From an idea to a service for caregivers.
I took part in the Techstars Startup Weekend Diversity & Inclusion Parma with team AURA, which won first place. In 54 hours, we developed a SaaS platform designed to support caregivers of people with dementia, bringing together clinical guidance, psychological teleconsultation and regulatory support in one service, with a model aimed at both individuals and corporate welfare programs.
Service conceptBusiness modelTeamworkPitchDiversity & Inclusion
Workshop · Training
Design Thinking, from challenge to prototype
Hands-on workshops based on a human-centred approach: research, framing, personas, ideation, prototyping, testing and storytelling. Tools are made accessible through cases and applied exercises.
Double DiamondPersonasIdeationPrototyping
Open
Innovation
Innovation
Companies × Universities
Collaborative innovation projects
In my freelance work, I work on international programs that connect companies and universities, acting as a project manager, facilitator, coach, designer and researcher. I also have experience in Venture Clienting programs. I am currently working on a project investigating how Artificial Intelligence can enhance Design Thinking processes and how this new tool can be managed in design education.
Challenge framingCoachingFacilitationProject management
Applied identity
LogoVisual & Digital Design · Lawyer Annalisa Fortini
Visual identity for a lawyer
For lawyer Annalisa Fortini’s professional communication, I developed the visual identity for the S.O.S. Safeguarding project, from the logo and its application across materials to the design of a responsive landing page. The goal was to make specialist content recognizable and understandable through a coherent visual language.
Logo designVisual identityLanding pageInformation design
How I work
A process structured enough to guide, flexible enough to adapt.
I start from people and context, alternating divergent and convergent moments. Every project can have a different depth and duration, but the logic remains the same: understand, focus, imagine, make tangible, learn.
01
Discover
Listening, research, interviews, observation, context and stakeholder analysis.
02
Define
I make patterns and priorities visible. Together, we reframe the challenge and define success criteria.
03
Design
I facilitate ideation, co-design and the selection of the most promising directions.
04
Develop
We build prototypes, scenarios, concepts, journeys and touchpoints that can be tested.
05
Deliver
We test, iterate and translate insights into usable and communicable outputs.
Professional experience
At the intersection of design, innovation and working with people.
My path combines design, facilitation, social innovation and open innovation. I am especially interested in what happens when different skills and perspectives need to build something together.
2021 — present
Almacube
Open Innovation Specialist
International innovation projects connecting universities and companies, Design Thinking, Tech To Market and Venture Clienting.
PM · Facilitator · Coach · Designer · Researcher2022 — present
Freelance
Facilitator & Innovation Coach
Programs in educational and business contexts, from schools and technical institutes to workshops with organizations and professionals.
2023 — 2025
Social Seed
Service Designer & Facilitator
Social innovation, co-design and place-based design projects in Emilia-Romagna.
Training
An education spanning products, services and international contexts.
My background starts in product design and expands into Service Design, human-centred approaches and the design of experiences and services.
Master in Service DesignPOLI.design, Milan · 2019–2020
Erasmus+ · Industrial Product DesignIstanbul Technical University, Istanbul · 2015–2016
Industrial Product DesignUniversity of Ferrara · 110/110
Awards & publications
Recognized projects and ideas brought into the world.
Alongside my professional work, I pursue personal and collaborative projects that have received recognition across different fields, from design and inclusive innovation to writing.
Startup Weekend Diversity & Inclusion1st place in 2026 with AURA · Splashmood special mention
Arte Laguna Prize1st Prize, Design 2019 · “Inclusive Tea Room”
Anima in cerca di libertàPoetry collection published by Montag Edizioni · Finalist in the poetry category of the 2024 Premio Montag
About me
Creative by nature, designer by method.
I am a Service Designer with a background in product design and a specialization in Service Design. I work with human-centred tools because I believe innovation starts with listening and becomes useful when it can be translated into concrete choices.
Over the years, I have learned to move between different languages: business, education, multidisciplinary teams and visual communication. This allows me to move from facilitation to design, from research to synthesis, without losing sight of the project as a whole.
Alongside design, I also pursue writing: Montag Edizioni published my poetry collection Anima in cerca di libertà, a finalist in the poetry category of the 2024 Premio Montag. It is a personal project that reflects my interest in people, emotions and stories—elements I also bring into the way I design and facilitate.
ToolsMiro, Mural, Canva, Google Workspace, AI tools
LanguagesItalian · English C1
ApproachEmpathy, collaboration, problem solving
FocusService design, open innovation, co-design, education
Do you have a challenge, a team to engage or a project to communicate?
Let’s start with a conversation.
Tell me about the context and what you would like to achieve. I can help you identify the format that makes the most sense: a workshop, a service design process, project support or a more focused visual/digital intervention.